Our Return-On-Messaging Engagement Model helps you make money.

We start with the basics:

• Connectivity

  >600 Carrier connections, >150 countries, >2 Billion wireless subscribers

• Technology

  Best-in-class Interactive Messaging Platform (IMS) and Mobile Portal Publisher (MPP)

• Reliability

  >99.9% delivery rate, >99% delivered in 10 seconds or less

• Experience

  Mobile leader since 2003, within 3United, m-Qube, and VeriSign.

If you’ve looked around the mobile messaging space, you’ve found lots of people talking about similar assets, which boil down to production capabilities. Every credible provider has some variant of a “a robust, device-agnostic, cross-carrier messaging and content delivery platform…” We know. We have one too.

But production problems are rarely the source of fatal flaws in messaging programs. Having completed literally thousands of these programs, we’ve learned that 3 things separate the ones that work from the ones that don’t: Business Case Clarity, Carrier Approval Process Management, and Iterative Refinement.

Business Case Clarity

We start with the premise that your messaging program should be worth more than it costs.

To increase the likelihood of that happening, we begin by pulling together a business case your CFO could sign off on.

Carrier Approval Process Management

Mobile messaging isn’t just about what you can do. It’s about what you may do.

The truth is the wireless carriers invest real money acquiring subscribers, subsidizing our handsets, and competing with each other. Because of that they obsess over things like attrition rate, data security, and average revenue per user (ARPU). Understanding not only the published rules about messaging programs, but the underlying drivers over those rules from the carrier’s perspective makes us a more effective partner in finding the common ground between what makes sense for your program and what the wireless carriers can get behind.

Your dedicated Client Partner coordinates the administrative and approval paths for your program, always with an eye toward identifying and closing that gap. The plain truth is that messaging programs involving wireless carriers are always harder to activate than it seems they should be, which is why you need a partner who understands what they need to say yes.

Iterative Refinement

Building a successful messaging program is a process, not an event.

Measurement and reporting tools are the foundation of a process by which you do more of what works and less of what doesn’t to achieve the metrics identified in your business case. And you’ll have the people who helped build the program right there alongside you to make it happen.

Together these best practices form our Return on Messaging Engagement Model. And you’ll only find it here.

Find out more… Contact us today!

Mobile Messaging Solutions. Mobile messaging that makes money.