Live Earth S.O.S

On July 7, MMS enabled the global SMS campaign for a 24-hour Live Earth concert series in 4 of the 9 cities:

• New York, USA – Giants Stadium
• London, UK – Wembley Stadium
• Sydney, Australia – Aussie Stadium
• Hamburg, Germany – HSH Nordbank Arena

Text2screen “Answer The Call” SMS

• Concert goers and home viewers made a commitment by texting HOME, JOB, SHOP, RIDE, SHARE, and LEAD to a short code
• Confirmation message contained a quick solution to apply to their daily lives
• Second message invited them to provide first name, last initial, and city, which was posted on jumbotron screens at the 4 concert venues

Live Earth Mobile Alerts

• Text SOS to receive Live Earth news alerts (approx 3/week) enabled by MMS

30+ global carriers across several time zones. Tens of thousands SMS received.